The Power of Video

This goes without saying, right? After all, we live in a world where most human beings average hours per day watching television. And we sit in front of a computer screen, most of us daily, some portion of which is taken up with video images, perhaps YouTube?

Why then is it that more execs do not take direct advantage of video – as a way to get your message out? Not just on interimCEOinterimCFO – how ‘bout on your own site? What’s a better way for a potential client to get a sense of who you are? 30 Seconds of video could do wonders for you.

We heard from Platinum member Peter Welch who reported that his video interview, which we recorded in October at the New York lunch for members, has already paid off with connections to other experts, who viewed and heard his comments.

View Peter's videos and more at the new media page (under the resources menu).

Experts, Expand Your Capabilities!

When Lisa Reisman and Stuart Burns of Aptium decided to launch a modest blog site two and a half year ago to better establish themselves as expert consultants in their field of metals based strategic sourcing, and to attract new business, they could not foresee that this would lead to even bigger opportunities.

As their readership base expanded from a few hundred readers per month to well over 26,000, the opportunities for new revenue streams became apparent, and Reisman and Burns launched MetalMiner IndX – a global metal price index that forms the basis of new, paid price forecast research. In addition, Resiman and Burns are developing a new-to-the-market price forecasting application to help banks, research firms and manufacturing organizations better understand where specific metal markets will likely go based on a comprehensive real-time analysis of dozens of variables impacting metal prices.

That’s the way to add maximum value to a “consulting” practice!